West Lancashire Borough Council Homepage

West Lancashire Challenge

The West Lancashire Challenge aims to create apprenticeships as well as training and work experience opportunities within businesses, and increase participation in volunteering. 


The project, delivered by a core partnership of West Lancashire Council for Voluntary Service, West Lancashire Borough Council and West Lancashire College, is funded by central Government through the West Lancashire Local Strategic Partnership.


The project has three main themes:

  • Developing a ‘West Lancashire Passport’ to create a pathway for learners and potential learners into employment
  • Engagement with business to provide advice on how to create apprenticeship, training and other employment positions for their company; and to work with businesses to ensure potential employees are ‘job ready’, and
  • Encouraging volunteering, community engagement and development.

The West Lancashire Passport element, led by West Lancashire College, will enable local people to set personal goals, log progress and review their achievements. Achievement will be supported and validated by partners and employers.


The business engagement side of the project, aims to promote awareness of workforce solution products (i.e. apprenticeships, internships and other training schemes). While the project cannot fund such provision directly, it instead aims to provide advice and guidance to local businesses on available apprenticeship and training schemes and how to access them.


There are a number of benefits to businesses in creating apprenticeship positions, with research showing that apprentices increase company efficiency, product/service quality and create a committed, talented and loyal workforce.


To demonstrate its own commitment to apprenticeships, the Council has taken on two apprentices to work on the project. Their own thoughts on apprenticeships are as follows:


“I have enjoyed my apprenticeship so much and continually advanced business skills by taking on more and more responsibilities within my role. I gained relevant experience that has ensured I am well equipped to work within my current role, at West Lancashire College".

Alex Lambie

Former Challenge Apprentice, West Lancashire Borough Council


“My apprenticeship taught me what it is like to work in a business environment – I learnt new things everyday that I couldn't do by simply hearing about them in a classroom. Also, the work-based learning allowed me to gain an NVQ level 2 and 3 qualification on completion of my apprenticeship.”

Amy Kirby

Former Challenge Apprentice, West Lancashire Borough Council


There is also a volunteering and community development element of the project, which is being led by the West Lancashire Council for Voluntary Services. This includes encouraging volunteering amongst young people and encouraging business leaders to take on board level positions in the voluntary and third sector.



Who to contact

If you are interested in providing apprenticeship opportunities within your business, or in any of the other schemes mentioned, please contact the Challenge team on:


Email: tracey.shaw@westlancs.gov.uk

Tel: 01695 712555


Or complete the online: Business Support Enquiry Form



Related information




Last Updated: 4/8/2014

Popular tasks
Here to help
Here to listen
Ideas to inspire
Your West Lancs

Enter your house, street or postcode to find information about where you live

West Lancashire Borough Council, 52 Derby Street, Ormskirk, West Lancashire L39 2DF
Tel: 01695 577177 | Email: customer.services@westlancs.gov.uk