Some decisions are made by machine calculation of data held and this right allows you to object to having decisions made by an automated process. The machine calculation of the data is known as profiling and could mean analysing and predicting your economic situation, your health, your location or movements, and your preferences or behaviour.
However, this right does not apply where the processing is necessary for a contract between you and the Council, the processing is authorised by law with necessary safeguards to your rights and freedoms or you have given your explicit consent to the profiling.
The Council does not currently undertake profiling that has a significant and/or legal impact on you but may at times use data held to identify populations impacted by policy and legislative changes.
You can exercise your right to object by completing our ADM Objection Form and sending it to us: Senior Admin and Elections Officer, West Lancashire Borough Council, 52 Derby Street, Ormskirk, Lancashire L39 2DF or emailing it to us: firstname.lastname@example.org.