West Lancs logo

Council Plan and Priorities

Our Vision

To be a council which is ambitious for West Lancashire - our Economy, Environment and for Health and Wellbeing

We are ambitious for our economy, and for inclusive growth in West Lancashire, retaining and growing good quality jobs, increasing skills levels and encouraging business and wealth generation. This is matched by our ambitions for a good quality, clean, built and physical environment, and for ensuring the conditions are in place for people in West Lancashire to live healthy and fulfilling lives. These ambitions are reflected in the priorities and key projects that have been identified.

Our Values

  • Collaborative - working in partnership to benefit West Lancashire, being open and involving in the way decisions are made, and adopting a co-ordinated 'one Council' approach
  • Empowering - valuing and developing communities and employees to take responsibility for solutions, and to make the most of our local assets
  • Enterprising - being innovative and creative, delivering lasting improvements and ongoing efficiencies to bring the Council to a sustainable position
  • Equality - promoting equality and seeking to reduce inequality
  • Focussed - being strategic and prioritising the things that make the biggest difference to our communities
  • Proud - of West Lancashire as a place to live, work, visit, and invest

Our Priorities

Deliver tangible and visible improvements in the borough, by:

  • Completing the current review of the Local Plan
  • Developing new leisure facilities as health and leisure hubs for the borough
  • Delivering retail, housing and public realm improvements with a focus on Skelmersdale Town Centre
  • Establishing a Development Company, subject to the business case, to accelerate the build of housing and commercial property for rent and sale

Engage and empower our local communities, by:

  • Delivering the Master Plan for Tawd Valley park, subject to resources, involving the community in planning and delivering improvements
  • Piloting volunteer engagement at Abbey Lakes, and exploring opportunities to roll out this approach to other countryside parks in the Borough
  • Facilitating the asset transfer of existing leisure facilities in North Meols, working with the owners of this facility and local communities
  • Deliver digital inclusion initiatives, to encourage self-service and further strengthen customer service

Actively promote the borough as a great place to live, work, visit and invest, by:

  • Promoting the Council's role and West Lancashire's achievements through a new digital communications strategy, complementing traditional approaches
  • Roll out 'place branding' and continue to develop the websites for Ormskirk and Skelmersdale
  • Continue to engage with Liverpool City Region and Lancashire authorities, to bring benefits to West Lancashire
  • Engaging businesses and communities in enhancing and promoting Ormskirk, Burscough and Skelmersdale, including through the Ormskirk Town Centre Management Group and Skelmersdale Place Board

Delivering our priorities

West Lancashire Borough Council is ambitious for West Lancashire. We are committed to important projects that will benefit the borough and everyone who lives and works here. For information about the key projects that will deliver our priorities please view the Council Plan (PDF 1.01mb). Details about how we manage performance can be found on our Performance Management pages.


Your West Lancashire

Information for where you live


Kim Webber

Chief Executive


01695 585005